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Using Instagram to Promote Your Lash Business

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Instagram is one of the BEST social media platforms to promote your business, especially for all of the lash techs out there who work from home. Instagram offers clients and potentials clients an easy to access visual portfolio of your work. It’s also a great tool to answer any questions regarding your business.

Before you post, ensure you have the most flattering photos of your work, so you can grab the attention of users. This means high quality images whenever possible. Some lash artists even choose to select a specific filter or theme that helps build a sense of cohesiveness across your Instagram account. 

Before you take a picture of the lashes on your client, you should ensure you have a clean and plain background – so nothing can distract the viewer away from the main object. Also, natural light will enhance the photo by making it visually aesthetic and flattering. It’s a good idea to ask clients for their consent before posting any photos to Instagram. 

To promote your posts, you need to put relevant and popular hashtags that get a large outreach. You should hashtag your local area and business name, but some general hashtags too, like #lashes #eyelasheextensions #beauty #lashtech and so on.

Hashtags are only beneficial if your page is set as PUBLIC not PRIVATE. 

On your Instagram profile, you can set the page up as a business, which enables you to have clearly accessible contact information for users and will put you in the beauty category. Instagram business pages allow you to see the analytics of each post, so you can experiment with your posts and see which are the most successful!

Happy posting!